Thursday, December 31, 2015

FAQ: Why do you pronounce "AT-AT" phonetically?

Q: Why do you pronounce "AT-AT" phonetically?

  • A: The term "AT-AT" is never mentioned in any of the Star Wars movies -- they're referenced only as "Imperial Walkers."  However:
    • In the Star Wars: The Complete Saga Blu-Ray extras, ILM model maker Charlie Bailey, who physically worked on the AT-AT scenes in ESB, says the English word "at" twice in rapid succession. Phonetic.
    • J.J. Abrams, director of Star Wars: The Force Awakens, uses the phonetic pronunciation on the TFA Blu-Ray when referencing the AT-AT that Rey lives in.
    • This phonetic pronunciation was once verified correct by a Lucasfilm representative
    • See the very first public mention of the AT-AT by name in the original 1981 Kenner commercial. Phonetic.
    • See the second commercial mention.  Phonetic.
    • Even LEGO previously used the oldest & once most common, military-style phoneticism.
  • I do pronounce the letters of AT-ST, AT-TE, AT-DP, etc. I'd say the vast majority folks who were actually alive during the times of the original trilogy use the original phonetic pronunciation, while much younger folk gravitate towards uniformity across the entire AT line. The fact is, pronouncing the letters is always perfectly fine for acronyms! There's absolutely nothing wrong with saying "ay-tee ay-tee." However, being a 30+ year fan of the franchise I personally choose to stick to the original and official way.   
How come nobody complains about phonetic pronunciation of "TIE?"


  1. Hey Jang, I was trying to order missing parts from a destiny mega bloks set that I recently purchased, but I do not know what is meant by model number and date code. I understand that you have ordered replacement parts multiple times from mega bloks. So do you know what these are and where you can find them on the product? Thanks.

    A.T.A.T - Source: Disney Star Wars Rebels S03 E10
    Grand Admiral Thrawn agrees its A.T.A.T.