It's frequently asked question time again, already!
Q: "Do you have any tips for making a new or smaller YouTube channel a success?"
- My top tips sound simple & obvious, but to me, they really are the most important things. First & foremost, you have to enjoy it, yourself. Don't try to only do what you think viewers want you to do. Make sure you stay true to who you are and what you like to do & share. People will hear that in your voice and appreciate that you're being genuine. On a related note, be original! The secret to success is not copying the video style, naming convention, and tag keyword strategy of one of "the big guys." It's good to learn from other successful video-makers, but if you try to pick who you think is best at it and emulate every last thing they do, you'll end up a copycat and viewers will see right through you. Carve out your own space and find a style that's uniquely yours.
Now here's something I must tell you that you don't want to hear or believe. When you start out, you will be bad. Really bad. Trust me. When I first started LEGO reviews, I positively sucked at it. I was inexperienced with the material. I was inconsistent in video structure. I rambled. I was boring. Seriously! This isn't being humble at all, this is being brutally honest. Go try to watch my a review of mine from really early in 2013, beginning to end. It's not enjoyable. What changed? Everything did, but it happened very, very slowly. I regularly self-critiqued, and gradually worked to correct things I did that I did not like. Even to this very moment, I'm continually looking for (and implementing) ways to improve, and that statement holds true no matter when you happen to read this.
Don't obsess over subscriber & view counts. Focus on making your work the best it can be, and you will rightfully earn fans & viewership. If you enjoy what you're doing, believe in it, and continuously and intelligently work hard to improve while staying true to yourself and your viewers, you will see success.