If you are of age and interest, you can sign the petition and support the movement at http://www.greenpeace.org/awesomevideo .
Unfortunately I am 100% certain that this video, clearly designed to tug at heartstrings of children to encourage their parents to act (very smart marketing) is going to motivate an undue, unreasonable, illogical, emotion-driven cyber-riot.
The intent of the post you are reading now is not to sway you into either supporting or denouncing this movement -- your choice there is none of my business or concern. The intent is to motivate you to think, to truly think, before allowing a haze of emotion to cloud a complex reality.
I was raised in a family that actively supported Greenpeace. The organization has done a lot of amazing work, and many of their active members have made incredible sacrifices fighting for what they believe in. Many of those fights have been against the company known as Shell. Not only Shell, though, not only large oil companies, but many companies in many industries around the world, have been directly or indirectly responsible for atrocities against nature and mankind alike. These atrocities should be known, they should be understood, and against them people should take a stand. Before you take a stand, though, understand for what exactly you intend to stand.
Follow very this direct and objective train of logic:
- Not only do the relatively tiny number of LEGO sets that are co-branded with Shell promote the oil & gas industry, but so do those with the made-up "Octan" brand. Octan sets teach kids that oil & gas production, transportation, and use, are purely clean, safe, happy things. If you are against LEGO/Shell, consider for yourself whether you should also be against LEGO/Octan.
- Not only do Shell, Octan & related LEGO sets promote & support the oil & gas production industry, but so do all sets that positively portray & promote the use of fossil fuels. This includes nearly every LEGO City/Town car, truck, airplane, and boat set ever made. They glorify & glamorize the consumption of petroleum products (from producers like Shell, Chevron, ExxonMobil, British Petroleum, et al.). If you are against LEGO/Shell & LEGO/oil/gas, consider for yourself whether you should also be against LEGO/cars/trucks/planes/boats in general.
- Not only do LEGO transportation-related sets promote the oil & gas production industry, but they are direct products of it. LEGO parts are made of ABS plastic. ABS is largely petroleum-derived. It effectively comes from crude oil -- crude oil that is produced by oil & gas companies like Shell, Chevron, ExxonMobil, British Petroleum, et al. If you are against LEGO/Shell & LEGO/oil/gas, consider whether you should be against LEGO in general.
- Not only are LEGO parts derived from crude oil, but so are most "plastic" items you interact with every single day of your life. This includes almost all toys, your keyboard & mouse, your phone cover, disposable eating utensils, toothbrushes, plastic milk bottles, your nylon & polyester clothes & pillows, carpets, refrigerator handles & liners, bicycle tires, car tires, car seats, dashboards, and bumpers, linoleum floors at school or work, backpacks, umbrellas, makeup, Aspirin, chewing gum, and countless other items. These things all are made from crude oil, produced by oil & gas companies like Shell, Chevron, ExxonMobil, British Petroleum, et al. Of course we can't forget about gasoline & diesel fuels themselves, the ones that power real cars & trucks & busses & boats & trains & planes. If you are against LEGO/Shell & LEGO/oil/gas, consider whether you should be against all of the products you rely upon every minute of every day and night that are made from crude oil.
Again, if you choose to support Greenpeace's work to remove Shell branding from LEGO products, that is your choice, and I've even helped you do so by embedding the video above and linking you directly to http://www.greenpeace.org/awesomevideo . Just be sure to think, to truly think, before taking dramatic actions. Think, truly think, before fully demonizing & boycotting LEGO, inciting online rage against this family-grown company that most people in the world applaud for their extraordinarily positive values & impact on the lives of children worldwide. Understand that you can choose to disapprove of & work to end one small thing that they do, without deriding the entire company, their entire positive history, and all of their other wonderful, positive products.
Thank you for taking the time to read this, and thank you in advance for taking whatever action you choose (if any) on this matter from a perspective of reason and true understanding.
-Bamidele O. Shangobunmi
PS: If you support rational thought & responsible actions, please share a direct link to this post with others and also do your own personal part in your own way to support balanced, mature, logical discussions of this topic wherever you see it arise.