As reported on Brickset, last night LEGO unveiled their 2015 annual report. In it they provide an eye-opening, educational peek into the realities of what kids like! The following are the top-selling LEGO sets in the entire world, across the entire year...
5. LEGO Friends Heartlake Grand Hotel (see review)
- Yes, count 'em, two pink boxes made the top 5 list! This one came out in June in Europe & Asia, but not until August in North America. That means it sold roughly twice as fast as literally hundreds of sets that were available the entire year. That's powerful!
4. Mindstorms EV3
- Whoah! This one made me do a double-take, possibly even a triple. It wasn't long ago that I questioned aloud whatever happened to Mindstorms and if anybody was still buying into it. Got my answer, didn't I? Evidently LEGO's robotics offering remains popular in the educational world -- very popular. Bulk orders from schools surely accounted for much of this success.
3. LEGO City Police Station 60047 (see review)
- While 2015 was the year of Swamp Police, the latter's police station didn't make the cut. Instead, the more traditional late-2013 version gets the glory! I hope this a useful bit of data for older LEGO fans who continually question why so many police & fire sets are made. Lots, and lots of kids love this stuff!
2. Star Wars (The Force Awakens) Millennium Falcon 75105 (see review)
- Speaking of Star Wars! This is a huge result, as this was a fairly expensive set that was wasn't released until September (the Ice Castle was available all year). This makes me a special kind of happy, as the first Star Wars toy I personally ever played with was a friend's original (non-LEGO) Millennium Falcon back in the early 1980s. The latest buildable rendition is the best yet, so I'm happy to see a good product doing well.
1. Disney Princesses (Frozen) Elsa's Sparkling Ice Castle 41062 (see my review)
- Detractors say, "Well anything with the word Frozen on it would sell in 2015," and I would agree. Popular things sell! The same could be said of anything Marvel, or DC Super Heroes, or Star Wars. However, it's a lone Friends-derived, pink-boxed set that outpaced every single other offering from the world's top toy manufacturer.
So there you have it, the top 5 list for 2015. The list definitely had some surprises on it for me. How about for you?