My local Toys R Us had a carload of these things out for sale, so I picked one up to see exactly what it was all about. It's a box and a figure (and no stand for the figure). It costs twice as much as the figure did (with stand) when it was out just a few years ago.
Now for a brief rant that's only tangentially related to this product. On YouTube I'm already seeing a lot of comments about the original series 9 Chicken Suit Guy going for $20-30 USD on Bricklink, eBay, etc. In my view it's positively outrageous that a minifigure that was produced in huge quantities (many tens, if not hundreds of thousands) and made widely available around the world for many months, just a few years ago, can experience such tremendous aftermarket price inflation. Things that are rare, sure. Limited releases, sure. Highly desirable sets more than a decade old, makes sense. Anything that quickly sold out without even fulfilling initial demand, absolutely. A high-volume, lower-quality (China factory), modest-demand, $3 USD commodity item like this? Positively outrageous. A 3-year-old CMF shouldn't cost more than $6-10 USD, tops. The over-inflation isn't the fault of The LEGO Group, either. Secondary market sellers have been able to manipulate things too far with the help of the current hype & craze around the LEGO brand. I look forward to a proper, massive correction in the LEGO secondary market. It's much needed. Thankfully, every precedent indicates that such correction is certain to occur in due time. I'm guessing it'll take another 2-3 years, though, as we need to get through this series of LEGO cinematic movies and the bolstering effects of their high-dollar marketing campaigns. Perhaps TLG itself will help the situation with more direct re-issues of overvalued items, like this!